Accel Motor Oil Branding

Brand Identity & Product Packaging

Accel Motor Oil

Client’s Service

Automotive Oils & Lubricants

Date

Late 2012

Category

Brand Identity / Logo / Packaging / Marketing Collateral

An in-house automotive lubricant of a major domestic oil distributor, Accel Motor Oil was in need of a brand revamp. This more economic friendly motor oil needed to resemble the company’s premium line while standing on the shelf as its own entity. This project included the logo redesign, brand identity, product labeling, product packaging, and marketing collateral such as spec sheets and brochures.

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