Brand Identity & Product Packaging
Accel Motor Oil
Automotive Oils & Lubricants
Brand Identity / Logo / Packaging / Marketing Collateral
An in-house automotive lubricant of a major domestic oil distributor, Accel Motor Oil was in need of a brand revamp. This more economic friendly motor oil needed to resemble the company’s premium line while standing on the shelf as its own entity. This project included the logo redesign, brand identity, product labeling, product packaging, and marketing collateral such as spec sheets and brochures.